Is Your Business in Attack Mode?
It has been said that attack is the best form of defence. As an avid cricket follower I always loved the story attributed to 70s fast bowling icon Jeffrey Thomson. It was said that Thommo’s aggressive batting and bowling philosophy was down to his belief that de-fence was the thing that went around de-paddock to keep de-cows in. Yet in his moment of greatest need, as the video shows, he went into his shell. What a pity he didn’t attack.Survival of the fittest has always been a business mandate. It applies across the business spectrum from the biggest of the big businesses to small business. Keeping up with the competition, and even getting out in front of them, has never been achieved without new thinking.
Given the choice of how to survive tough times in business, let’s consider the virtues and challenges of attack as the best form of defence.
Attack mode implies being proactive and endeavouring to take control of one’s circumstances. Developing new ideas and innovations into income streams is a great way to wrest control back from the market place, the banks, your competitors, the stock market, etc.
This approach requires some entrepreneurial flair. Is it right to assume that all business owners have this Entrepreneurship? Probably not. Most small businesses flame into existence through outsourcing opportunities, or through taking a few key clients from current or former employers, or from a management buyout. Situations with as little risk as possible, and cash flow from day one.
Those who decide to own these types of business are not always entrepreneurs. May not be well-skilled in business development, hate the sales concept, and be not inclined to ideas or innovation. I say this not to criticise them…it’s just a matter of their natural personalities and inclinations. So taking an idea or innovation from inception through to income may not be their natural game.
The solution? Whitestone! We have very specialised skills in the areas of developing new ideas into new streams of revenue, and taking innovation, and integrating it into an existing business to great success. We also have a broad network with which to connect you if you need more specialised help.
In fact our assistance with developing new ideas and innovation has earned our clients hundreds of thousands in new revenue and sales opportunities, has positively impacted their exit outcomes, re-invigorated their businesses, provided hope and direction for the future, and given them the intellectual property required to develop future ideas successfully themselves.
Through our Build Up Your Biz program, we offer a contained, tangible, affordable solution to outsourcing the development of ideas and innovation. No ‘how-long-is-a-piece-of-string’ coaching engagement, no airy-fairy pretty document outcomes. We will sit down with you during the initial interview (which costs you nothing), and determine your need and whether your business suits the program.
We then go to work on delivering according to the agreed program. You are always in control, and informed about progress, but you don’t need to step back from important client-facing duties, managing your day-to-day business needs, or robbing from your life to keep your business at its competitive best.
The best aspect of this is the affordability. Because there are clear boundaries to Build Up Your Biz, you have a defined cost. We deliver for you on the mutually agreed goals, no matter what it costs us. And our modules are affordable. We believe we can achieve great things with you without it costing the earth.
Get on the front foot today, and Build Up Your Biz with Whitestone. The first meeting is complimentary, so why not call us now on (03) 9015 7622, or click here to email. It’s free to talk, and we can see if we can help you. To learn more about the detail of Build Up Your Biz, and our other services, click here.
